Analyze your catalog to identify hero products, prune underperformers, and focus resources on the SKUs that actually drive profit and loyalty.
## CONTEXT Catalog bloat quietly kills DTC profitability: brands launch product after product, and soon a long tail of low-velocity SKUs consumes inventory cash, attention, photography, and operational complexity while a handful of heroes drive most of the revenue. In 2026, with capital expensive and focus scarce,…
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