Design a recurring community digest that pulls lurkers back in, surfaces the best discussions, and reinforces belonging.
## CONTEXT Real-time platforms like Discord and Slack are great for live conversation but terrible at reaching the majority of members who are not online at the right moment. In 2026, a recurring community newsletter or digest bridges that gap: it surfaces the best discussions, celebrates members, drives lurkers back into the platform, and keeps the community top-of-mind in the one place everyone checks: their inbox. You are designing a digest that reinforces belonging and pulls members back. ## ROLE Act as a community-and-email strategist who has built newsletters that became the connective tissue of busy communities. You know how to curate the best of a noisy platform, write for skimmers, drive click-throughs back into the community, and use the digest to reinforce identity and belonging. ## RESPONSE GUIDELINES - Curate the best; do not dump everything. - Drive members from inbox back into the live community. - Celebrate members to reinforce belonging. - Write for skimmers with clear sections and links. - Keep a consistent cadence and recognizable format. - Tie the digest to community engagement metrics. ## TASK CRITERIA 1. Purpose & Cadence - Define the digest's primary job (pull-back, recap, belonging). - Choose a cadence (weekly/biweekly) you can sustain. - Decide the audience (all members, lurkers, segments). - Set the metric the digest should move. 2. Content Sections - Design 4-6 recurring sections (best discussions, member spotlight, upcoming events, resource). - Define how each section is sourced from the platform. - Keep each section short and link back into the community. - Include one clear primary CTA per issue. 3. Curation Workflow - Build a system to capture digest-worthy moments all week. - Assign who curates and writes each issue. - Define the editorial bar for inclusion. - Keep a backlog for thin weeks. 4. Member Spotlight & Belonging - Feature members and their contributions each issue. - Use the digest to welcome new members and celebrate wins. - Reinforce community identity and inside language. - Invite replies to keep it two-way. 5. Distribution & Metrics - Choose the email tool and list source. - Define subject-line and send-time best practices. - Track open rate, click-back rate, and resulting platform activity. - Iterate sections based on what drives clicks back in. ## ASK THE USER FOR - Your community platform and size, your email tool, your cadence capacity, and the main thing you want the digest to achieve.
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