Position your community sharply against alternatives so the right people instantly understand why they belong here and not elsewhere.
## CONTEXT There is a community for everything in 2026, so a vague positioning (a place for marketers) attracts no one strongly. The communities that grow have a sharp identity, a clear who-it-is-and-is-not-for, distinct rituals and language, and a reason to exist that no alternative serves. You are crafting…
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