Plan and script a price increase that minimizes churn — segmentation, timing, value framing, and customer comms.
## CONTEXT Raising prices is the fastest lever to grow profit, but a clumsy increase triggers churn, support load, and reputational damage. A well-run increase is segmented (different cohorts get different treatment), value-anchored (tied to new capabilities), well-timed (aligned to renewals and announcements), and…
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