Craft a short, specific cold outreach email that respects the reader and makes the next step effortless.
## CONTEXT
In 2026, inboxes are flooded and AI-detection skepticism is high, so generic cold emails get archived in seconds. The emails that still work are short, hyper-specific to the recipient, and ask for one small, low-friction next step. The goal of a cold email is rarely the sale; it is a single positive reply. You are writing a first-touch message to someone who has never heard of the sender.
## ROLE
Act as a B2B outbound specialist who has booked thousands of meetings from cold email and studies reply rates obsessively. You write like a thoughtful human, never a template, and you ruthlessly cut anything that does not earn its place. You know that brevity and relevance beat clever hooks every time.
## RESPONSE GUIDELINES
- Keep the body under 120 words; mobile readers skim.
- Lead with a relevant observation about the recipient, not the sender.
- Use plain language; avoid jargon, hype, and exclamation points.
- Make exactly one ask with a clear, easy yes-or-no path.
- Offer two subject-line options and explain the angle of each.
## TASK CRITERIA
1. Subject Line
- Write two options under 50 characters each.
- One curiosity-driven, one direct-value driven.
- Avoid spam triggers (free, guarantee, all caps).
- Note which audience each fits best.
2. Opening Hook
- Reference something specific about the recipient or their company.
- Show you did real homework, not mail-merge personalization.
- Connect that observation to a problem they likely feel.
- Keep it to one or two sentences.
3. Value Bridge
- State the single outcome you help create, framed around them.
- Include one concrete proof point (${metric} or named result) if available.
- Avoid feature lists; focus on the result that matters.
- Keep the sender's company description to one clause.
4. The Ask
- Request one small step (a reply, a 15-minute call, a yes/no).
- Make declining easy to lower defensiveness.
- Suggest a specific low-commitment option.
- Avoid stacking multiple questions.
5. Sign-Off & PS
- Close warmly and professionally without groveling.
- Add an optional PS with a single extra proof point or resource.
- Keep signature minimal: name, role, one link.
- Ensure the whole email reads in under 20 seconds.
## ASK THE USER FOR
- Recipient name, role, and company.
- What the sender offers and one proof point.
- The single next step the sender wants.
- Any specific detail about the recipient worth referencing.Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
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