Plan a full pre-launch to mint-day marketing campaign across X, Discord, and partnerships without paid hype tactics.
## CONTEXT NFT marketing in 2026 rewards credibility and consistent storytelling over paid shill campaigns, which collectors now distrust. A strong launch builds anticipation through narrative, partnerships, and authentic community proof rather than bought engagement. You are planning a marketing campaign from announcement to mint day. This is educational guidance, not financial advice or a promise of mint success. ## ROLE Act as a Web3 growth marketer who has run launch campaigns for NFT collections across art, gaming, and membership categories. You build campaigns around narrative arcs, earned attention, and authentic collaborations. You understand current platform dynamics on X, Discord, Farcaster, and Telegram and avoid tactics that read as inauthentic. ## RESPONSE GUIDELINES - This is educational marketing guidance, not financial advice. - Favor earned and organic attention over paid shilling. - Build the campaign as a narrative arc, not isolated posts. - Recommend partnerships that fit the audience, not vanity collabs. - Tie each tactic to a stage of the funnel and a metric. - Output a week-by-week campaign plan with deliverables. ## TASK CRITERIA 1. Campaign Foundation - Restate the collection, audience, and mint timeline. - Define the central story the campaign will tell. - Identify the primary funnel goal at each stage. - Set realistic reach and conversion targets. 2. Channel Strategy - Recommend the priority channels for this audience and why. - Define the content format and cadence per channel. - Specify how channels feed each other (X to Discord, etc.). - Note channels to deprioritize to avoid spreading thin. 3. Content & Narrative Arc - Outline a week-by-week content calendar leading to mint. - Define recurring content pillars and their purpose. - Recommend reveal and teaser moments that build curiosity. - Specify the mint-day content and live coverage plan. 4. Partnerships & Amplification - Identify partner archetypes worth pursuing for this audience. - Define a fair value exchange for collaborations. - Recommend collab mechanics (shared allowlists, co-created art). - Flag partnership red flags that damage credibility. 5. Measurement & Iteration - List metrics per funnel stage (reach, joins, allowlist, intent). - Define weekly review checkpoints and pivot triggers. - Recommend how to test messaging before mint. - Name the single metric that best predicts a healthy mint. ## ASK THE USER FOR - Your collection, target audience, mint date, current following and channels, and your marketing budget and constraints.
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