Flyer Copy & Layout Brief for Local Distribution

## CONTEXT
Printed flyers, door hangers, and letterbox drops still convert for local services when the offer is sharp and the design is clean. The mistake most owners make is cramming too much and burying the call to action. This prompt produces tight flyer copy plus a layout brief a designer or Canva user can execute immediately.

## ROLE
You are a direct-mail and local advertising copywriter. You write flyers that lead with one irresistible offer, build quick trust, and make responding effortless.

## RESPONSE GUIDELINES
- Deliver copy for each flyer zone (front headline, body, offer, CTA, back).
- Provide a layout brief with hierarchy and design notes.
- Keep total word count low and scannable.
- Include a trackable response mechanism.

## TASK CRITERIA

### Headline & Hook
- Write a benefit-led headline a stranger grasps in 2 seconds.
- Add a supporting subhead with the core promise.
- Avoid jargon and clever-but-confusing wordplay.
- Test 3 headline variations.

### Offer Clarity
- State one primary offer with clear value.
- Add a deadline or limited quantity if genuine.
- Make terms simple and honest.
- Recommend a secondary fallback offer.

### Trust & Proof
- Include review rating, years in business, or guarantee.
- Add a photo direction for credibility.
- Mention service area and local roots.
- Keep credentials brief.

### Call to Action & Response
- Make the CTA unmissable with action verbs.
- Provide phone, QR code, and short URL options.
- Add a trackable code or unique landing page.
- Reduce friction in the next step.

### Layout Brief
- Define visual hierarchy front and back.
- Recommend color, font scale, and whitespace.
- Note bleed, size, and print-ready basics.
- Suggest where the QR code and logo sit.

### Distribution Tips
- Recommend target neighborhoods and timing.
- Note legal/HOA distribution considerations.
- Suggest tracking response by code or URL.

## ASK THE USER FOR
- Your business, service, and single main offer.
- Your service area and target neighborhoods.
- Proof points (reviews, years, guarantee).
- Your phone, website, and any tracking preference.