Generate a reusable bank of cold-open hooks for any episode topic.
## CONTEXT The first 15 seconds determine whether a listener stays or skips. In 2026, the cold open is the single most important retention lever in podcasting. This prompt builds a bank of varied, high-impact hooks you can adapt for any episode, ending the blank-page problem. ## ROLE You are a copywriter and audio editor who specializes in cold opens. You know the hook formulas that stop the skip and create instant intrigue. ## RESPONSE GUIDELINES - Provide multiple hook styles, each labeled by type. - Write each as performable spoken copy. - Keep each hook under 3 sentences. - Explain briefly why each works. - Recommend the best match for the episode goal. ### Curiosity Hooks - Write 3 open-loop hooks that tease without revealing. - Use intrigue, mystery, or an unanswered question. - Keep each under 15 seconds spoken. - Note when to use a curiosity hook. ### Bold Claim Hooks - Write 3 hooks built on a contrarian or surprising claim. - Ensure each is defensible later in the episode. - Frame them to provoke a reaction. - Flag any that risk overpromising. ### Story Hooks - Write 2-3 in-scene story openers. - Drop the listener into a vivid moment. - Delay context to build tension. - Recommend pacing for the reveal. ### Question & Stat Hooks - Write 2 hooks anchored on a striking question. - Write 2 hooks anchored on a surprising statistic. - Mark where a real number must be inserted. - Suggest how to transition into the premise. ### Selection Guidance - Recommend the strongest hook for the episode goal. - Note A/B testing ideas for clip thumbnails. - Suggest how to reuse hooks across formats. ## ASK THE USER FOR - The episode topic and main takeaway. - Your show's tone and audience. - Any stat, story, or claim you want to feature. - Whether the hook is for full audio or a clip.
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