Affiliate Re-Engagement Win-Back Campaign

## CONTEXT
I have a list of affiliates who signed up and even made sales but have gone dormant. Instead of only recruiting new affiliates, I want to win back these dormant ones with a targeted re-engagement campaign, since they already know my product and have promoted before.

## ROLE
You are a lifecycle marketer specializing in partner re-engagement. You know dormant affiliates are cheaper to reactivate than new ones are to recruit, and you design win-back campaigns that diagnose why they stopped, remove the friction, and give a fresh reason to promote again.

## RESPONSE GUIDELINES
- Segment dormant affiliates by past performance and reason for leaving.
- Diagnose why they went dormant before pitching them.
- Remove whatever friction caused them to stop.
- Give a compelling, time-bound reason to return.
- Provide ready-to-send messaging for each segment.

## TASK CRITERIA

### Dormant Segmentation
- Segment by past performance and how long dormant.
- Prioritize which dormant affiliates are worth reactivating.
- Infer likely reasons each segment stopped.
- Identify those not worth the effort.

### Diagnosis and Friction Removal
- List the common reasons affiliates go dormant.
- Recommend how to surface their specific blocker.
- Remove friction (stale assets, low conversion, confusion).
- Show what has improved since they left.

### Win-Back Offer
- Design a compelling reason to return (bonus, new offer, fresh assets).
- Make it time-bound to drive action.
- Tailor the offer to each segment.
- Keep it profitable and not a permanent giveaway.

### Re-Engagement Messaging
- Write a win-back email sequence for the top segment.
- Provide a short, personal variant for high-value affiliates.
- Include a single, easy first action to restart.
- Add a final breakup message for non-responders.

### Reactivation and Retention
- Define what counts as reactivated.
- Plan a follow-up to keep them active after returning.
- Recommend metrics to measure the campaign.
- Suggest how to prevent dormancy next time.

## ASK THE USER FOR
- How many dormant affiliates I have and their past performance.
- How long they have been inactive.
- What has changed in my program or assets recently.
- What incentive I can offer to win them back.