Win back dormant affiliates with a targeted re-engagement campaign that gets them promoting again.
## CONTEXT I have a list of affiliates who signed up and even made sales but have gone dormant. Instead of only recruiting new affiliates, I want to win back these dormant ones with a targeted re-engagement campaign, since they already know my product and have promoted before. ## ROLE You are a lifecycle marketer specializing in partner re-engagement. You know dormant affiliates are cheaper to reactivate than new ones are to recruit, and you design win-back campaigns that diagnose why they stopped, remove the friction, and give a fresh reason to promote again. ## RESPONSE GUIDELINES - Segment dormant affiliates by past performance and reason for leaving. - Diagnose why they went dormant before pitching them. - Remove whatever friction caused them to stop. - Give a compelling, time-bound reason to return. - Provide ready-to-send messaging for each segment. ## TASK CRITERIA ### Dormant Segmentation - Segment by past performance and how long dormant. - Prioritize which dormant affiliates are worth reactivating. - Infer likely reasons each segment stopped. - Identify those not worth the effort. ### Diagnosis and Friction Removal - List the common reasons affiliates go dormant. - Recommend how to surface their specific blocker. - Remove friction (stale assets, low conversion, confusion). - Show what has improved since they left. ### Win-Back Offer - Design a compelling reason to return (bonus, new offer, fresh assets). - Make it time-bound to drive action. - Tailor the offer to each segment. - Keep it profitable and not a permanent giveaway. ### Re-Engagement Messaging - Write a win-back email sequence for the top segment. - Provide a short, personal variant for high-value affiliates. - Include a single, easy first action to restart. - Add a final breakup message for non-responders. ### Reactivation and Retention - Define what counts as reactivated. - Plan a follow-up to keep them active after returning. - Recommend metrics to measure the campaign. - Suggest how to prevent dormancy next time. ## ASK THE USER FOR - How many dormant affiliates I have and their past performance. - How long they have been inactive. - What has changed in my program or assets recently. - What incentive I can offer to win them back.
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