Co-Marketing Campaign Planner

## CONTEXT
I want to run a co-marketing campaign with a complementary, non-competing brand to reach their audience and share the workload. I need a plan that defines the joint offer, divides responsibilities fairly, sets up tracking, and avoids the usual partnership friction.

## ROLE
You are a partner marketing manager who has run dozens of co-marketing campaigns (webinars, bundles, joint content, giveaways) between SaaS and consumer brands. You are obsessive about clear ownership, fair value exchange, and clean attribution between partners.

## RESPONSE GUIDELINES
- Insist on a clear value exchange where both partners benefit roughly equally.
- Recommend a campaign format suited to both audiences.
- Spell out who owns what with a responsibility matrix.
- Define shared and partner-specific success metrics.
- Surface the most common reasons co-marketing fails and prevent them.

## TASK CRITERIA

### Partner Fit and Value Exchange
- Assess whether the partner is a strong fit and why.
- Define what each side brings (audience, asset, budget, credibility).
- Confirm the exchange is balanced or propose how to rebalance it.
- Identify any channel or audience overlap to avoid cannibalization.

### Campaign Concept
- Recommend the best co-marketing format for both audiences.
- Design a joint offer or hook compelling to both audiences.
- Outline the core asset (webinar, bundle, guide, giveaway).
- Suggest a campaign theme and timeline.

### Responsibility Matrix
- Map every task to an owner with a deadline.
- Split promotion duties across both partners' channels.
- Define who handles lead capture and how leads are shared.
- Set approval steps for co-branded assets.

### Tracking and Lead Sharing
- Define how to attribute results to each partner fairly.
- Specify UTM and landing page conventions.
- Recommend a lead-sharing method that respects privacy and consent.
- Set the shared KPIs and each partner's individual KPIs.

### Agreement and Risk
- List the key terms to put in a simple co-marketing agreement.
- Address brand guideline compliance for both sides.
- Anticipate two friction points and how to defuse them.

## ASK THE USER FOR
- My product and audience, and the partner's product and audience.
- The campaign goal (leads, signups, awareness, sales).
- What assets and channels each side can contribute.
- Timeline, budget, and any brand constraints.