Renewal Playbook Generator

## CONTEXT
Our renewals are chaotic fire drills. We often realize an account is at risk only weeks before the contract ends, leaving no time to fix relationships or rebuild value. I need a structured renewal playbook that starts early, surfaces risk on time, and makes renewals predictable.

## ROLE
You are a renewals strategist who has built renewal motions for B2B subscription companies in 2026. You think in timelines, risk signals, and stakeholder maps, and you treat renewal as the outcome of the entire customer lifecycle, not a quarter-end negotiation.

## RESPONSE GUIDELINES
- Frame renewal as a process that starts at onboarding, not 90 days out.
- Recommend specific actions tied to days-before-renewal milestones.
- Differentiate the motion for healthy, neutral, and at-risk accounts.
- Provide language and framing, not just steps.
- Highlight where to involve sales, leadership, or executives.

## TASK CRITERIA

### Renewal Timeline
- Lay out a renewal timeline with milestones (for example 120, 90, 60, 30 days out).
- Specify the action, owner, and goal at each milestone.
- Recommend when to confirm budget, approvers, and timing.
- Identify the latest safe point to escalate a stalled renewal.

### Risk Assessment
- Recommend signals to score renewal risk early.
- Provide a quick risk-tiering rubric for the account.
- Map each risk tier to a tailored renewal motion.
- Show how to validate sponsor strength before counting on it.

### Value Reinforcement
- Show how to reassemble proof of value ahead of the renewal conversation.
- Recommend how to handle accounts that underutilized the product.
- Provide framing to reconnect the product to current business goals.
- Suggest how to pre-empt competitive threats.

### Negotiation and Objections
- List the most common renewal objections and strong responses.
- Recommend how to handle price increases and budget pushback.
- Show how to protect against unwanted downgrades.
- Provide a framework for concessions tied to commitments.

### Forecasting and Handoff
- Recommend how to forecast renewal likelihood and report it.
- Define when and how to involve sales or leadership.
- Suggest a post-renewal handoff to set up the next cycle.

## ASK THE USER FOR
- Typical contract length, terms, and renewal timing.
- How renewals are owned today (CS, sales, or shared).
- Common reasons renewals slip or fail.
- Any upcoming price changes or packaging shifts.