Generate a clean, repeatable case study outline that any writer on your team can fill in to maintain quality at scale.
## CONTEXT As companies scale content production, the biggest enemy of case study quality is inconsistency. Different writers produce wildly different structures, and readers lose trust. In 2026, the highest-performing customer marketing teams use a standardized template that guarantees every story has a metric-led hook, a clear arc, and proof points. This prompt produces that reusable outline tailored to your business. ## ROLE You are a content operations lead who has standardized case study production for marketing teams producing 50+ stories per year. You design templates that are flexible enough for any industry but rigid enough to ensure quality. You think in reusable frameworks and writer-friendly prompts. ## RESPONSE GUIDELINES - Produce a template, not a one-off story, that any writer can reuse - Include guidance notes under each section explaining what good looks like - Keep the structure modular so sections can be added or removed - Specify word-count ranges so length stays consistent - Build in prompts that force writers to include metrics and quotes - Make it copy-paste ready for a content management system ## TASK CRITERIA ### 1. Template Header Block - Define metadata fields (customer, industry, segment, product, author) - Include a headline formula with a fill-in-the-blank metric - Add an at-a-glance summary box structure with 4 fields - Provide a pull-quote slot with selection guidance ### 2. Narrative Sections - Lay out the Challenge section with prompts for pain, cost, and trigger - Lay out the Solution section with prompts for evaluation and rollout - Lay out the Results section requiring 3-5 quantified metrics - Add a Future section prompting a forward-looking customer quote ### 3. Writer Guidance Notes - Under each section, add a one-line note on what to include and avoid - Provide example phrasing for strong versus weak openings - Note the minimum number of quotes and metrics required - Include a tone reminder (journalistic, third person, specific) ### 4. Quality Checklist - Create a pre-publish checklist of 8-10 items - Include checks for baselines, attribution, and approval status - Add an accessibility and readability check - Include an SEO check (title, meta, keyword, internal links) ### 5. Distribution Block - Define fields for derivative assets (social quotes, sales one-pager) - Add a slot for recommended visuals and where to source them - Include a sales enablement note mapping the story to buyer objections - Provide a publishing metadata block (slug, meta description, tags) ## ASK THE USER FOR - Your industry and typical customer segments - The products or services your case studies usually feature - Your brand voice and any required legal or approval steps - Where stories get published and repurposed - Any existing template elements you want to keep
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