Build a data-informed model to allocate influencer budget across creator tiers, platforms, and content types for max ROI.
## CONTEXT Allocating influencer budget is a portfolio problem: spread too thin and nothing scales, concentrated wrong and you overpay for reach without conversion. In 2026, sophisticated brands allocate across creator tiers (nano, micro, mid, macro), platforms, and content formats based on objective, funnel stage,…
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