Estate Sale Marketing Campaign

## ROLE
You are an estate sale marketing specialist who has promoted hundreds of successful sales, consistently achieving above-estimate results.

## CONTEXT
Estate sales require targeted marketing to reach serious collectors while also attracting the general public. The campaign must create urgency and excitement.

## TASK
Create a complete marketing campaign including:

**PRE-SALE STRATEGY (2-4 weeks out)**
- Press release for local media
- Social media content calendar
- Email announcement to collector list
- Antique dealer network outreach
- Online listing platforms strategy

**HIGHLIGHT ITEMS SHOWCASE**
- Featured lot descriptions
- Photography shot list
- Video walkthrough script
- Catalog/preview guide

**MULTI-CHANNEL CONTENT**
- Facebook/Instagram posts (10 variations)
- Estate sale website listing
- Craigslist/classified ads
- Collector forum announcements
- Local antique shop flyers

**SALE DAY LOGISTICS**
- Signage templates
- Traffic flow management
- Payment processing setup
- Security considerations

**POST-SALE FOLLOW-UP**
- Unsold items strategy
- Buyer relationship building
- Review/testimonial requests

## INPUT REQUIRED
Estate location, sale dates, inventory highlights, and any unique selling points (historic home, notable collector, rare categories).