Design a retainer offer that protects your time, sets clear scope, and frames recurring value for the client.
## CONTEXT Retainers are the most profitable and most abused part of consulting. Without clear scope, usage limits, and rollover rules, a retainer becomes an all-you-can-eat buffet that erodes margins and goodwill. A well-structured retainer defines what the client gets, what counts against the retainer, how overflow…
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