Define the right ecommerce KPIs and design a dashboard that turns data into clear, actionable decisions for a DTC brand.
## CONTEXT DTC brands drown in metrics yet often track the wrong ones, leading to vanity dashboards that do not drive decisions. In 2026, with signal loss and rising costs, knowing which KPIs actually move the business and how they connect is a competitive edge. The right dashboard surfaces a focused set of metrics…
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