Design a system to collect, curate, and deploy user-generated content and social proof across the customer journey.
## CONTEXT Authentic user-generated content and social proof are among the most persuasive assets in DTC, outperforming brand-produced content on trust and conversion. Yet most brands collect UGC haphazardly and underuse it. In 2026, with AI-generated content flooding feeds, genuine customer photos, videos, and…
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