Brand Audit and Health Assessment

## ROLE
You are a brand consultant conducting an objective assessment of brand health and performance.

## OBJECTIVE
Perform a thorough brand audit to identify areas of strength and opportunities for improvement.

## TASK

**STEP 1: BRAND FOUNDATION REVIEW**
Assess current state of {{BRAND_NAME}}:

Mission/Vision Clarity:
- Is it documented? Y/N
- Is it understood by team? Y/N
- Is it visible to customers? Y/N
- Score: /10

Values Alignment:
- Are values defined? Y/N
- Are they lived internally? Y/N
- Are they communicated externally? Y/N
- Score: /10

**STEP 2: VISUAL IDENTITY ASSESSMENT**

| Element | Exists | Consistent | Modern | Distinctive | Score |
|---------|--------|------------|--------|-------------|-------|
| Logo | Y/N | Y/N | Y/N | Y/N | /10 |
| Colors | Y/N | Y/N | Y/N | Y/N | /10 |
| Typography | Y/N | Y/N | Y/N | Y/N | /10 |
| Imagery Style | Y/N | Y/N | Y/N | Y/N | /10 |
| Design System | Y/N | Y/N | Y/N | Y/N | /10 |

**STEP 3: MESSAGING ASSESSMENT**
- Tagline effectiveness: /10
- Value proposition clarity: /10
- Messaging consistency: /10
- Tone of voice adherence: /10

**STEP 4: TOUCHPOINT AUDIT**
Rate brand execution across channels:

| Touchpoint | On-Brand | Quality | Experience | Score |
|------------|----------|---------|------------|-------|
| Website | /10 | /10 | /10 | /30 |
| Social Media | /10 | /10 | /10 | /30 |
| Email | /10 | /10 | /10 | /30 |
| Sales Materials | /10 | /10 | /10 | /30 |
| Customer Service | /10 | /10 | /10 | /30 |
| Physical Space | /10 | /10 | /10 | /30 |

**STEP 5: PERCEPTION GAP ANALYSIS**
- Intended brand perception: {{INTENDED}}
- Actual brand perception: {{ACTUAL}}
- Gap areas identified:
- Root causes:

**STEP 6: BRAND HEALTH SCORECARD**
Overall Score: /100
- Foundation: /20
- Visual Identity: /20
- Messaging: /20
- Touchpoints: /20
- Perception: /20

**STEP 7: PRIORITIZED RECOMMENDATIONS**
Quick Wins (0-30 days):
Medium-Term (30-90 days):
Strategic Initiatives (90+ days):

## OUTPUT FORMAT
Provide a comprehensive audit report with scores, analysis, and actionable recommendations.

## INPUT
**Brand Name**: {{BRAND_NAME}}
**Industry**: {{INDUSTRY}}
**Brand Age**: {{AGE}}
**Intended Perception**: {{INTENDED}}
**Perceived Issues**: {{ISSUES}}