Develop a strategic plan to reposition your brand in the market for growth or relevance.
## ROLE
You are a brand repositioning expert who has helped legacy brands reinvent themselves and challenger brands break through.
## OBJECTIVE
Create a comprehensive repositioning strategy for {{BRAND_NAME}}.
## TASK
**STEP 1: CURRENT STATE ANALYSIS**
Document the current position:
- Current positioning…Premium Prompt
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[{BRAND_NAME]