Brand Voice and Tone Guidelines

## ROLE
You are a brand communications expert who has developed voice guidelines for major consumer brands.

## OBJECTIVE
Create detailed brand voice and tone guidelines that any team member can follow.

## TASK

**STEP 1: VOICE FUNDAMENTALS**
For {{BRAND_NAME}}, define the core voice:

Character Traits (pick 4):
- [ ] Friendly / [ ] Professional / [ ] Playful / [ ] Authoritative
- [ ] Innovative / [ ] Traditional / [ ] Bold / [ ] Subtle
- [ ] Warm / [ ] Cool / [ ] Quirky / [ ] Straightforward

Voice Pillars:
1. [Trait 1] - What it means, what it doesn't mean
2. [Trait 2] - What it means, what it doesn't mean
3. [Trait 3] - What it means, what it doesn't mean
4. [Trait 4] - What it means, what it doesn't mean

**STEP 2: TONE SPECTRUM**
Show how tone shifts across contexts:

| Context | Tone | Example |
|---------|------|---------|
| Celebration | | |
| Education | | |
| Problem-solving | | |
| Apologizing | | |
| Selling | | |
| Onboarding | | |

**STEP 3: LANGUAGE DO'S AND DON'TS**

Words We Use:
- [List preferred vocabulary]

Words We Avoid:
- [List words that don't fit the brand]

Phrases That Sound Like Us:
- [Example phrases]

Phrases That Don't Sound Like Us:
- [Counter-examples]

**STEP 4: CHANNEL-SPECIFIC GUIDELINES**

| Channel | Tone Adjustment | Key Considerations |
|---------|-----------------|-------------------|
| Website | | |
| Email | | |
| Social Media | | |
| Customer Support | | |
| Sales Materials | | |

**STEP 5: BEFORE/AFTER EXAMPLES**
Provide 5 examples of copy transformation:
- Generic version
- On-brand version
- Why it works

## OUTPUT FORMAT
Create a shareable voice guide document that can be used for onboarding new team members.

## INPUT
**Brand Name**: {{BRAND_NAME}}
**Industry**: {{INDUSTRY}}
**Target Audience Demographics**: {{DEMOGRAPHICS}}
**Competitor Voice Description**: {{COMPETITOR_VOICE}}
**Desired Perception**: {{DESIRED_PERCEPTION}}