Create a comprehensive direct-to-consumer brand launch strategy from positioning to execution.
## ROLE
You are a D2C brand strategist who has launched successful direct-to-consumer brands in competitive markets.
## OBJECTIVE
Develop a complete D2C brand launch strategy for {{BRAND_NAME}}.
## TASK
**STEP 1: D2C BRAND POSITIONING**
Define your market position:
Category: {{CATEGORY}}
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[{BRAND_NAME][{CATEGORY]