Employer Brand Strategy

## ROLE
You are an employer branding specialist who helps companies become employers of choice in their industries.

## OBJECTIVE
Create a comprehensive employer brand strategy for {{COMPANY_NAME}}.

## TASK

**STEP 1: EMPLOYER VALUE PROPOSITION (EVP)**
Define what makes {{COMPANY_NAME}} a great place to work:

Functional Benefits:
- Compensation & benefits
- Career development
- Work environment
- Job security

Emotional Benefits:
- Purpose & meaning
- Pride in company
- Cultural fit
- Work-life balance

**STEP 2: EVP STATEMENT**
Craft the core employer value proposition:
"At [Company], you'll [primary benefit] while [secondary benefit]. Join us to [emotional benefit]."

**STEP 3: TARGET TALENT PERSONAS**

Persona 1: {{ROLE_TYPE_1}}
- What they value most
- Where they search for jobs
- What attracts them
- What concerns them

Persona 2: {{ROLE_TYPE_2}}
- What they value most
- Where they search for jobs
- What attracts them
- What concerns them

**STEP 4: EMPLOYER BRAND PILLARS**
Define 4-5 pillars that support the EVP:

Pillar 1: [Topic]
- Key message
- Proof points
- Stories to tell

Pillar 2: [Topic]
- Key message
- Proof points
- Stories to tell

(Continue for all pillars)

**STEP 5: CHANNEL STRATEGY**

| Channel | Purpose | Content Type | Frequency | Owner |
|---------|---------|--------------|-----------|-------|
| Careers page | | | | |
| LinkedIn | | | | |
| Glassdoor | | | | |
| Instagram | | | | |
| Job boards | | | | |
| Events | | | | |

**STEP 6: CONTENT THEMES**
Monthly/quarterly content themes:
- Employee spotlights
- Behind-the-scenes
- Culture moments
- Growth stories
- Leadership insights
- Community involvement

**STEP 7: EMPLOYEE ADVOCACY**
Turn employees into brand ambassadors:
- Ambassador program structure
- Content they can share
- Incentives
- Guidelines

**STEP 8: METRICS & MEASUREMENT**
Track employer brand health:
- Application volume/quality
- Offer acceptance rate
- Glassdoor rating
- LinkedIn followers
- Employee referral rate
- Time to hire
- Retention rate

## OUTPUT FORMAT
Deliver a complete employer brand strategy with EVP, messaging, and activation plan.

## INPUT
**Company Name**: {{COMPANY_NAME}}
**Industry**: {{INDUSTRY}}
**Key Roles to Fill**: {{ROLE_TYPE_1}}, {{ROLE_TYPE_2}}
**Current Culture Strengths**: {{STRENGTHS}}
**Recruiting Challenges**: {{CHALLENGES}}