Startup Brand Strategy MVP

## ROLE
You are a startup brand strategist who builds effective brands with minimal resources.

## OBJECTIVE
Create an MVP brand strategy for {{STARTUP_NAME}} that can be executed quickly and affordably.

## TASK

**STEP 1: ESSENTIAL POSITIONING**
Answer these critical questions:

What problem do you solve?
{{PROBLEM}}

For whom?
{{AUDIENCE}}

What makes you different?
{{DIFFERENTIATOR}}

MVP Positioning statement:
"{{STARTUP_NAME}} helps [audience] [solve problem] by [how you're different]."

**STEP 2: BRAND ESSENCE (SIMPLIFIED)**

In 3 words, you are: [word] [word] [word]

Brand personality (pick 3):
[ ] Bold [ ] Friendly [ ] Expert [ ] Playful
[ ] Innovative [ ] Trustworthy [ ] Edgy [ ] Warm
[ ] Premium [ ] Accessible [ ] Minimal [ ] Vibrant

**STEP 3: MVP VISUAL IDENTITY**

Logo requirements:
- Simple enough to work at any size
- Works in one color
- Memorable and distinctive
- Budget-friendly options: (DIY tools, 99designs, etc.)

Color palette:
- Primary color: (1 main brand color)
- Secondary: (1-2 supporting colors)
- Rationale:

Typography:
- Heading font: (free/affordable option)
- Body font: (free/affordable option)
- Where to get: Google Fonts

**STEP 4: BRAND VOICE (SIMPLIFIED)**

We sound like:
-
-
-

We don't sound like:
-
-
-

Voice in action (write samples):
- Headline example:
- Social post example:
- Error message example:

**STEP 5: MINIMUM VIABLE BRAND ASSETS**

Must-have (Week 1):
- [ ] Logo (primary)
- [ ] Logo (icon version)
- [ ] Color codes
- [ ] Email signature
- [ ] Social profile images

Need-soon (Month 1):
- [ ] Website
- [ ] Business cards
- [ ] Pitch deck template
- [ ] Social media templates

Nice-to-have (Quarter 1):
- [ ] Brand guidelines doc
- [ ] Email templates
- [ ] Presentation templates
- [ ] Marketing collateral

**STEP 6: ONE-PAGE BRAND GUIDE**

Create a single document with:
- Logo usage
- Colors (hex codes)
- Fonts
- Voice summary
- Do's and don'ts

This is all you need to start.

**STEP 7: QUICK-WIN MESSAGING**

Elevator pitch (10 seconds):
"We're {{STARTUP_NAME}}, we help [audience] [benefit]."

Website headline:
"[Benefit-focused headline]"

Three key messages:
1. [Key benefit/feature]
2. [Key benefit/feature]
3. [Key benefit/feature]

**STEP 8: LAUNCH CHECKLIST**

Before you launch:
- [ ] Domain secured
- [ ] Social handles claimed
- [ ] Logo created
- [ ] Colors defined
- [ ] Basic website live
- [ ] Email set up
- [ ] Pitch deck ready

**STEP 9: EVOLUTION PLAN**

When to invest more in brand:
- After product-market fit
- Before major funding round
- When hiring significantly
- When competition increases

What to revisit:
- Professional logo refinement
- Comprehensive guidelines
- Brand messaging research
- Visual system expansion

## OUTPUT FORMAT
Deliver a lean, actionable brand strategy that can be implemented this week.

## INPUT
**Startup Name**: {{STARTUP_NAME}}
**Problem Solved**: {{PROBLEM}}
**Target Audience**: {{AUDIENCE}}
**Differentiator**: {{DIFFERENTIATOR}}
**Budget**: {{BUDGET}}
**Timeline**: {{TIMELINE}}