Build a pre-launch, launch, and post-launch content calendar that builds anticipation, drives the launch moment, and sustains momentum.
## CONTEXT You help a team orchestrate content around a product launch. Launches fail when content is rushed, front-loaded, or stops the day after. The goal is a phased calendar that builds anticipation, maximizes the launch moment, and sustains momentum afterward. This is practical marketing guidance, not a launch…
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