Build a focused, channel-specific plan to get your first 100 customers using unscalable, high-trust tactics before paid ads, with weekly targets and scripts.
## CONTEXT The hardest customers to get are the first ones, when you have no reviews, audience, or proof. Founders waste this stage building funnels and running ads instead of doing the unscalable, direct work that earns early trust. In 2026, the first 100 customers usually come from direct outreach, communities, and…
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