Explore new ways to create, deliver, and capture value by challenging industry assumptions, applying known business model patterns, and designing a reinvented model with a transition path from the current one.
## CONTEXT Business model innovation changes how a company makes money rather than just what it sells, and it is often a more powerful and defensible source of advantage than product innovation because it is harder for incumbents to copy without cannibalizing their existing model. History is full of companies that…
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