Analyze competitors' pricing structures and likely strategies, benchmark your pricing on a value basis, and design a response strategy to competitive price moves that avoids destructive price wars.
## CONTEXT Competitive pricing requires understanding not just what competitors charge but why they charge it and how they will react to your moves, because pricing is a game of moves and counter-moves where a poorly considered cut can trigger a war that destroys profit for everyone. The first task is to see past…
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