Assess whether a business is vulnerable to disruptive innovation, identify low-end and new-market disruptors, evaluate the incumbent's blind spots, and design a defensive and counter-attack strategy.
## CONTEXT Disruptive innovation, in the precise sense defined by Clayton Christensen, describes how smaller entrants with simpler, cheaper, or more accessible offerings can topple established incumbents, not by beating them at their own game but by serving customers the incumbent is happy to ignore. The mechanism is…
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