Build a defensible market analysis that sizes the opportunity using both top-down and bottom-up methods, segments the market, maps demand drivers, and pressure-tests the numbers an investor or board would scrutinize.
## CONTEXT Market sizing is where many business plans quietly fall apart, because founders and operators reach for a giant top-down number from an industry report and multiply by a comfortable percentage to reach a revenue fantasy. A credible market analysis triangulates between top-down sizing (starting from the…
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