Audit an existing strategy against the kernel of good strategy, exposing fluff, unmet goals, and bad objectives, then rebuild it with a sharp diagnosis, guiding policy, and coherent set of actions.
## CONTEXT Most documents called strategy are not strategy at all but a blend of ambitious goals, motivational slogans, and a long list of disconnected initiatives, what Richard Rumelt calls bad strategy. Good strategy, by contrast, has a recognizable kernel of three parts. First, a diagnosis that defines the nature…
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