Run a rigorous build-versus-buy-versus-partner analysis to decide how to deliver a capability, weighing cost, speed, strategic fit, and long-term risk.
## CONTEXT One of the recurring strategic decisions in product management is whether to build a capability in-house, buy it from a vendor, or partner with another company to deliver it, and getting this wrong wastes resources and can hobble the product for years. Teams frequently default to building everything…
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