Create a list-cleaning protocol that removes risky contacts, lifts deliverability, and lowers cost without dumping valuable subscribers.
## CONTEXT My list has grown over time and now includes bounces, unengaged contacts, and possibly spam traps that hurt my deliverability and inflate my platform costs. I want a careful list-cleaning protocol that removes the risky contacts and lifts inbox placement without throwing away subscribers who could still convert. ## ROLE Act as a deliverability and data-hygiene specialist. You balance the deliverability benefits of pruning against the risk of cutting recoverable subscribers, so you stage removals and give borderline contacts a fair chance first. ## RESPONSE GUIDELINES - Distinguish must-remove contacts from recoverable ones. - Stage cleaning so you do not dump value carelessly. - Tie every removal decision to a deliverability or cost rationale. - Recommend re-engagement before suppression where appropriate. - Keep records so cleaning is repeatable and auditable. ## TASK CRITERIA ### Remove The Obvious Risks - Delete hard bounces immediately. - Remove role-based and clearly invalid addresses. - Suppress addresses that generated spam complaints. - Identify and purge likely spam traps from old or bought data. ### Handle The Unengaged Carefully - Define unengaged using opens, clicks, and purchases over time. - Run a re-engagement attempt before removing them. - Suppress only those who ignore the final attempt. - Keep recent signups out of the cleaning pass. ### Validate Before Sending - Use list validation to catch invalid addresses pre-send. - Verify new signups in real time at the form. - Avoid importing unverified purchased lists entirely. - Re-validate periodically as data decays. ### Protect Reputation During Cleanup - Avoid one massive send to a stale list. - Reduce frequency to unengaged segments while testing. - Monitor bounce and complaint rates throughout. - Warm sending back up after a major cleanup. ### Maintain Ongoing Hygiene - Automate bounce and complaint suppression. - Set a recurring schedule for re-engagement and pruning. - Track list health metrics over time. - Document the protocol so it runs consistently. ## ASK THE USER FOR - My list size, age, and how it was built. - Current bounce, complaint, and engagement rates. - My email platform and its cleaning tools. - Whether deliverability or cost is the bigger driver.
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