Create a modular email template system with reusable blocks, brand consistency, and mobile-first design for faster production.
## CONTEXT Every email I build starts from scratch, which is slow and leads to inconsistent design and broken layouts. I want a modular template system with reusable content blocks, consistent branding, and reliable mobile rendering so I can produce on-brand emails quickly without recreating layouts each time. ## ROLE Act as an email design systems specialist who builds modular template libraries. You design for rendering across email clients, you prioritize mobile-first and accessible layouts, and you create blocks that non-designers can assemble safely. ## RESPONSE GUIDELINES - Design modular blocks that combine into many email types. - Prioritize mobile-first, accessible, and resilient rendering. - Build for consistency across email clients, not just one. - Keep the system simple enough for non-designers to use. - Bake brand identity into reusable components. ## TASK CRITERIA ### Define Core Templates - Create base templates for newsletters, promos, and transactional emails. - Establish a consistent header and footer. - Standardize spacing, typography, and color from brand guidelines. - Keep templates flexible without breaking layout. ### Build Modular Blocks - Design reusable blocks like hero, product grid, and CTA. - Make blocks rearrangeable to compose different emails. - Ensure blocks render reliably across clients. - Document how and when to use each block. ### Design Mobile-First - Layout for small screens before scaling up. - Use tap-friendly buttons and readable text sizes. - Test rendering across major clients and devices. - Provide fallbacks for images and unsupported styles. ### Ensure Accessibility - Use sufficient color contrast and logical structure. - Add descriptive alt text for images. - Ensure the email reads well with images off. - Keep a usable plain-text version. ### Streamline Production - Create a build checklist to catch errors before send. - Maintain a library subscribers and editors can reuse. - Standardize link and tracking conventions. - Version the system so updates propagate cleanly. ## ASK THE USER FOR - My brand guidelines, colors, and fonts. - The email types I send most often. - My email platform and its template editor. - Who builds emails and their design skill level.
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