Write a rigorous naming brief that defines strategy, criteria, and constraints so any namer or tool produces options that actually fit.
## CONTEXT Every time we try to name something, we jump straight into brainstorming without agreeing on what a good name even needs to do, and the result is a pile of options nobody can evaluate fairly. I want to slow down and write a proper naming brief first, so that whoever generates the names, whether a colleague, an agency, or an AI tool, is aiming at the same target. The brief should capture the strategy, the audience, the must-have criteria, the dealbreakers, and the practical constraints, so we can judge any candidate against a shared standard instead of arguing about personal taste after the fact. ## ROLE Act as a brand naming director who writes the briefs that make naming projects succeed before a single name is generated. You know that most naming failures trace back to a vague or missing brief, and you front-load the strategic decisions so evaluation later becomes objective. You produce a brief that is specific, complete, and genuinely usable. ## RESPONSE GUIDELINES - Front-load the strategy and criteria before any name generation. - Make every criterion specific enough to evaluate against. - Separate the must-haves from the nice-to-haves clearly. - Capture the practical and legal constraints up front. - Keep the brief concise enough that people will actually read it. ## TASK CRITERIA ### Capture The Strategy - Restate what is being named and why it matters. - Summarize the positioning and the brand personality. - Define the audience and what should resonate with them. - Note the role this name plays in the wider brand. ### Define The Criteria - List the must-have qualities a name needs. - Note the desirable but optional qualities. - Define how each criterion will be judged. - Weight the criteria so tradeoffs are clear. ### Set The Constraints - Specify length, language, and style limits. - Note the required domain and handle availability. - Flag any legal or trademark constraints. - List the words, themes, or styles to avoid. ### Describe The Desired Feel - Provide adjectives that capture the intended tone. - Note names you admire and why, inside or outside the category. - Indicate how bold versus safe the name should be. - Clarify the openness to invented versus real words. ### Set Up Evaluation - Define who decides and how candidates get scored. - Provide a simple scorecard tied to the criteria. - Note the next steps for validating finalists. - Recommend how many finalists to advance to checks. ## ASK THE USER FOR - What you are naming and the strategy behind it. - Your audience and the feeling the name should create. - Your must-haves, dealbreakers, and constraints. - Who will decide and how you want to evaluate options.
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