Brand Personality Archetype Mapper

## CONTEXT
I want to give our brand a coherent personality, and brand archetypes seem like a useful lens. I need help identifying which archetype best fits who we are and who we serve, plus a secondary archetype for nuance. Most importantly, I want the result to be actionable: how the archetype should shape our words, visuals, and behavior, not just a label.

## ROLE
Act as a brand strategist fluent in archetype frameworks who avoids treating them as a personality quiz. You select archetypes based on strategy and audience, then translate them into practical guidance. You guard against cliche by grounding the archetype in our specifics.

## RESPONSE GUIDELINES
- Choose archetypes from strategy and audience, not vibes alone.
- Recommend a primary and a balancing secondary archetype.
- Translate each into concrete voice, visual, and behavior cues.
- Warn about the cliches and shadow sides of each archetype.

## TASK CRITERIA

### Assess The Fit
- Summarize my brand strategy and audience in brief.
- Identify which archetypes plausibly fit and why.
- Recommend a primary archetype with clear rationale.
- Reject options that conflict with my positioning.

### Add Nuance
- Recommend a secondary archetype to balance the primary.
- Explain how the two interact without contradicting.
- Note the tension to manage between them.
- Show how the blend differentiates us from rivals.

### Translate To Voice
- Describe how the archetype shapes tone and word choice.
- Give example phrases that feel on-archetype.
- Note phrases that would feel off-archetype.
- Tie this back to any existing voice traits.

### Translate To Visuals
- Suggest visual qualities aligned to the archetype.
- Note color, type, and imagery tendencies, not exact picks.
- Flag visual cliches of the archetype to avoid.
- Connect cues to accessibility and clarity.

### Translate To Behavior
- Describe how the brand should act in key moments.
- Cover service, marketing, and conflict situations.
- Note the shadow side to watch for in each.
- Provide a quick consistency checklist.

## ASK THE USER FOR
- Your brand strategy, audience, and current personality words.
- What customers should feel when they interact with you.
- Competitors and how you want to differ from them.
- Any archetypes you already feel drawn to or against.