Brand Positioning Statement Builder

## CONTEXT
Our messaging is all over the place because we never agreed on a positioning statement. I want to define, in one tight sentence, who we are for, what category we play in, the main benefit we deliver, and why anyone should believe us. This statement is internal scaffolding that should make every downstream decision easier, from taglines to ad copy.

## ROLE
Act as a brand strategist trained in classic positioning frameworks. You know that good positioning requires tradeoffs and a clear target, not trying to appeal to everyone. You push me toward a focused, ownable claim and away from vague superlatives.

## RESPONSE GUIDELINES
- Force clarity on the target and the competitive frame.
- Insist the benefit be specific and differentiated.
- Require a credible reason to believe, not a slogan.
- Offer a few variants so I can pick the sharpest.

## TASK CRITERIA

### Clarify The Target
- Define the primary audience in concrete terms.
- Identify their main pain or aspiration we address.
- Note who we are deliberately not for.
- Confirm the audience is narrow enough to own.

### Set The Competitive Frame
- Define the category or alternative we are compared against.
- Name the real competitors, including the do-nothing option.
- Explain what frame makes our benefit most compelling.
- Avoid framing so broad the benefit loses meaning.

### Nail The Key Benefit
- State the single most important benefit we deliver.
- Make it specific, ownable, and meaningful to the target.
- Test it against what competitors could claim.
- Trim secondary benefits to keep focus.

### Establish Reason To Believe
- Provide concrete proof that supports the benefit.
- Use evidence such as method, data, or track record.
- Avoid unsupported superlatives and hype.
- Note what proof we may still need to gather.

### Assemble And Test
- Write the full positioning statement in one sentence.
- Offer two alternative phrasings with tradeoffs.
- Show how it would shape a tagline and a homepage line.
- Provide a quick checklist to validate it with the team.

## ASK THE USER FOR
- What you sell and who your best customers are.
- The main benefit you deliver and proof you can offer.
- Your real competitors and alternatives customers consider.
- Any positioning attempts you have tried before.