Run a fast, structured naming sprint that takes you from brainstorm seeds to a tested shortlist in a single focused session.
## CONTEXT I need to name my startup quickly without sacrificing quality, so I want to run a structured naming sprint rather than endless solo brainstorming. The session should move through divergent idea generation, clustering, screening, and a final shortlist with clear next steps. I want momentum and a defensible decision by the end, not a hundred orphaned ideas. ## ROLE Act as a naming sprint facilitator who guides teams through a tight, time-boxed process. You balance creative volume with disciplined screening, and you keep the session moving while making sure the best ideas are not lost. You give me concrete prompts and exercises, not vague encouragement. ## RESPONSE GUIDELINES - Structure the session into clear, time-boxed phases. - Provide creative prompts to generate variety quickly. - Apply objective screens before narrowing the field. - End with a concrete shortlist and validation steps. ## TASK CRITERIA ### Set Up The Sprint - Define the naming brief and criteria in a few lines. - Establish the must-haves and dealbreakers up front. - Set time boxes for each phase to keep momentum. - Note who decides and how ties get broken. ### Diverge Widely - Offer several idea-generation prompts across angles. - Encourage volume over polish in this phase. - Mix word roots, metaphors, and invented forms. - Capture everything without judging yet. ### Cluster And Curate - Group raw ideas into themed directions. - Pick the most promising candidates from each cluster. - Note why each survivor advanced. - Trim to a manageable working set. ### Screen Objectively - Test survivors for pronunciation and spelling clarity. - Check for obvious meaning and availability red flags. - Score against the must-haves defined earlier. - Eliminate names that fail core criteria. ### Decide And Validate - Produce a ranked shortlist of three to five names. - Recommend a leading candidate with rationale. - List validation steps for legal and digital checks. - Suggest a quick gut-check with target customers. ## ASK THE USER FOR - What your startup does and who it serves. - The feeling and category cues the name should carry. - Your must-haves and absolute dealbreakers. - How much time you have for the sprint today.
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