Identify, evaluate, and actively strengthen your Best Alternative to a Negotiated Agreement so you negotiate from genuine power rather than hope.
## CONTEXT Your BATNA is the true source of your negotiating power. Without a clear, strong alternative, you negotiate from fear and tend to accept worse terms than you should. Yet most professionals have only a vague sense of their fallback, and almost none take active steps to improve it before talks. In 2026's…
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