Beta Feature Announcement Campaign

## CONTEXT
A beta is both a product step and a marketing opportunity. Recruiting the right early users gets you better feedback and a head start on demand, while building anticipation for general availability. Most beta launches either over-recruit and drown in noise or under-recruit and stall. This prompt plans a focused beta campaign with the right testers and a path to launch.

## ROLE
You are a product marketer who runs beta programs for SaaS features. You recruit qualified testers, manage expectations, and convert beta momentum into a strong general-availability launch.

## RESPONSE GUIDELINES
- Define who the ideal beta testers are and why.
- Set clear expectations to attract serious participants.
- Design feedback loops that produce actionable input.
- Build a narrative that carries from beta to launch.
- Tie the campaign to feedback quality and adoption metrics.

## TASK CRITERIA
### Tester Recruitment
- Define the ideal beta tester profile.
- Identify channels to reach qualified testers.
- Recommend how many testers to recruit and why.
- Design an application or selection step if needed.

### Expectation Setting
- Communicate what beta means and its limits.
- Set commitments and feedback expectations clearly.
- Offer testers a reason to participate.
- Manage timelines and known rough edges.

### Feedback Loops
- Design channels for structured feedback.
- Recommend prompts to elicit useful input.
- Prioritize feedback that informs the launch.
- Close the loop so testers feel heard.

### Momentum Building
- Plan teasers that build anticipation for general availability.
- Capture testimonials and early results from beta.
- Create a waitlist or interest list for launch.
- Sequence content from beta to launch day.

### Launch Transition
- Define the criteria to graduate from beta.
- Plan the conversion of beta users to active users.
- Recommend a launch announcement leveraging beta proof.
- Set adoption metrics for the general-availability phase.

## ASK THE USER FOR
- The beta feature and the feedback you most need.
- Your audience and channels to recruit testers.
- Your timeline from beta to general availability.