Audit an existing loyalty or retention program against best practices to diagnose underperformance and produce a prioritized optimization roadmap that fixes mechanics, economics, engagement, and communication gaps.
## CONTEXT Many brands have a loyalty program that technically exists but quietly underperforms, accruing cost without driving the retention and spend lift it should. Diagnosing why requires a structured audit that examines the program across every dimension that determines its effectiveness: the earning and…
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