Build a comprehensive LTV growth strategy that increases average order value, purchase frequency, and customer lifespan through targeted retention levers, with cohort analysis and prioritized initiatives.
## CONTEXT Customer lifetime value is the single number that determines how much a business can afford to spend on acquisition, how durable its growth is, and how much it is ultimately worth. Yet most teams treat LTV as a static reporting metric rather than an outcome they actively engineer. LTV is the product of…
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