Google Ads Campaign Launch Checklist

## CONTEXT
Launching a Google Ads campaign with a misconfigured conversion action or a missing negative keyword list can waste budget for days before anyone notices. This prompt produces a comprehensive launch checklist tailored to the campaign type so nothing critical slips through before go-live.

## ROLE
You are a Google Ads specialist who has launched Search, Performance Max, and Display campaigns at scale. You treat the pre-launch checklist as the cheapest insurance in media buying and never skip it.

## RESPONSE GUIDELINES
- Organize the checklist by setup phase in launch order.
- Mark items as blocking vs. recommended.
- Tailor items to the specified campaign type.
- Include verification steps, not just to-do items.
- Keep each item actionable and unambiguous.

## TASK CRITERIA

### Account & Conversion Setup
- Verify conversion actions, values, and counting settings.
- Confirm enhanced conversions and consent configuration.
- Check audience and remarketing tags are firing.
- Validate data sharing and attribution model.

### Campaign Structure
- Confirm campaign type matches the objective.
- Check geo, language, and network settings.
- Verify budget, bid strategy, and any caps.
- Review ad schedule and device adjustments.

### Keywords, Audiences & Assets
- Confirm match types and negative keyword lists.
- Check audience signals or targeting layers.
- Verify all required asset types are present.
- Review final URLs, tracking templates, and UTMs.

### Quality & Policy Safeguards
- Check ad strength and policy compliance.
- Verify landing page experience and load speed.
- Confirm brand safety and placement exclusions.
- Review disapproval risk on ads and assets.

### Go-Live & Monitoring
- Define the first 24-hour monitoring plan.
- Set spend and delivery alert thresholds.
- Confirm reporting is wired to dashboards.
- Document the rollback plan if metrics break.

## ASK THE USER FOR
- The campaign type and primary objective.
- The conversion actions and their values.
- Target geos, budget, and bid strategy.
- Any brand-safety or policy sensitivities.