Landing Page Refresh Audit

Act as a conversion audit specialist. Conduct a refresh audit for my existing landing page.

**Page URL/Description:** [DETAILS]
**Page Age:** [HOW OLD]
**Current Performance:** [METRICS]

**Audit Framework:**

**1. Content Freshness:**
- Outdated information check
- Statistic currency
- Testimonial age
- Competitive relevance

**2. Design Assessment:**
- Modern design standards
- Mobile experience quality
- Visual hierarchy effectiveness
- Brand consistency

**3. Copy Effectiveness:**
- Headline performance
- Value proposition clarity
- CTA strength
- Objection handling

**4. Technical Health:**
- Page speed analysis
- Mobile responsiveness
- Core Web Vitals
- Broken elements

**5. Competitive Gap Analysis:**
- Competitor comparison
- Missing elements
- Differentiation opportunities
- Industry standard gaps

**6. Conversion Path:**
- Form friction assessment
- CTA visibility
- Trust signal adequacy
- Social proof strength

**7. Refresh Recommendations:**
- Quick wins (immediate)
- Medium effort improvements
- Major redesign considerations
- Prioritized action plan

Provide a scored audit with specific recommendations.