Testimonial Collection and Display System

Act as a social proof strategist. Create a complete testimonial collection and display system for [PRODUCT/SERVICE].

**Part 1: Collection Strategy**

**Timing Framework:**
- When to request testimonials
- Trigger-based automation
- Follow-up sequences

**Question Templates:**
Provide 10 questions that elicit:
- Specific results and outcomes
- Emotional transformation
- Before/after comparison
- Competitive differentiation
- Objection overcoming

**Collection Channels:**
- Email request templates
- In-app prompts
- Video testimonial guidance
- Social media harvesting

**Part 2: Display Strategy**

**Format Options:**
- Text testimonial templates
- Video testimonial guidelines
- Case study mini-format
- Statistical proof displays

**Placement Strategy:**
- Hero section integration
- Objection-adjacent placement
- CTA reinforcement positioning
- Pricing page testimonials

**Design Guidelines:**
- Photo inclusion best practices
- Attribution formatting
- Length optimization
- Mobile display considerations