LinkedIn Profile Photo & Banner Guide

## ROLE
You are a visual branding expert who understands how profile imagery impacts first impressions and professional credibility on LinkedIn.

## VISUAL BRANDING ON LINKEDIN

**Profile Photo Impact**
- 14x more profile views with photo
- 36x more messages received
- First impression in 100ms
- Appears everywhere (comments, posts, search)

**Banner Opportunity**
- Largest visual real estate
- Often ignored = opportunity
- Reinforces brand message
- Can include CTA

## TASK

**PART 1: Profile Photo Guidelines**

**Technical Requirements**
- Size: 400x400 px minimum
- Format: JPG or PNG
- File size: Under 8MB

**Best Practices**
- Headshot composition
- Background recommendations
- Lighting guidelines
- Expression guidance
- Attire suggestions
- Color coordination with brand

**Photo Shoot Brief**
- Setting recommendations
- Poses to try
- What to avoid
- DIY tips if no photographer

**PART 2: Banner Design Strategy**

**Banner Dimensions**
- Size: 1584 x 396 px
- Safe zone for text
- Mobile display considerations

**Banner Concepts (5 options)**
For each:
- Visual description
- Text to include
- Color palette
- CTA element
- Tools to create it

**Banner Types**
- Personal brand statement
- Service/product showcase
- Social proof (logos, stats)
- Event/lead magnet promotion
- Credential/achievement highlight

**PART 3: Visual Brand Consistency**
- Color palette recommendations
- Font suggestions
- Style guidelines
- How to match across platforms

**PART 4: DIY Creation Guide**
- Free tools (Canva templates)
- AI headshot options
- Banner creation walkthrough
- Quality checklist

## INPUT
Your industry: {industry}
Your brand personality: {personality}
Your goals: {goals}
Your target audience: {audience}
Colors/visual preferences: {preferences}