TikTok Content Audit Framework

Create a comprehensive TikTok content audit framework.

Audit Framework:

1. Performance Analysis:

Metrics to collect for each video:
- Views
- Watch time / Avg watch time
- Likes
- Comments
- Shares
- Saves
- Profile visits from video
- Follows from video

Calculations to perform:
- Engagement rate formula
- View-to-engagement ratio
- Content type performance comparison
- Posting time analysis

2. Content Categorization:

Categorize all content by:
- Content pillar/theme
- Content format
- Length
- Hook type
- CTA type
- Sound type
- Posting day/time

3. Top Performer Analysis:

For top 10% of videos, identify:
- Common hook types
- Content themes
- Posting patterns
- Format similarities
- Sound usage
- Caption patterns
- Hashtag patterns

4. Underperformer Analysis:

For bottom 20% of videos, identify:
- Common failure points
- Hook weaknesses
- Engagement drop-off patterns
- Timing issues
- Format problems

5. Gap Analysis:
- Content types not tested
- Formats not explored
- Topics not covered
- Trends not leveraged
- Audience requests not addressed

6. Competitor Benchmarking:
- Select 3-5 competitors
- Compare performance metrics
- Content strategy comparison
- Gap and opportunity identification

7. Audience Feedback:
- Common comment themes
- Questions asked
- Requests made
- Complaints/concerns
- Praise patterns

8. Recommendations:

Based on audit findings:
- What to do more of
- What to stop doing
- What to test
- Content calendar adjustments
- Format experiments
- Strategy pivots

9. Audit Report Template:
- Executive summary
- Key findings
- Recommendations
- Action plan
- Timeline for implementation

Account age: [HOW LONG ACTIVE]
Total videos: [NUMBER]
Posting frequency: [VIDEOS/WEEK]
Primary goal: [GROWTH/ENGAGEMENT/CONVERSION]