Facebook Event Promotion Strategy

Develop a promotional strategy for my Facebook event: [EVENT NAME]

Event details:
- Date: [DATE]
- Type: [ONLINE/IN-PERSON/HYBRID]
- Target attendance: [NUMBER]
- Ticket price: [FREE/PAID - AMOUNT]
- Target audience: [DESCRIPTION]

Create:

1. Event Page Optimization:
   - Compelling event title options (3)
   - Description copy (short and long versions)
   - Cover image specifications
   - Co-host strategy

2. Promotional Timeline:
   - 4 weeks out: Launch activities
   - 2 weeks out: Momentum building
   - 1 week out: Urgency creation
   - Day of: Last-minute push
   - Post-event: Follow-up plan

3. Content Calendar:
   - Teaser posts
   - Speaker/performer spotlights
   - Behind-the-scenes content
   - Countdown posts
   - User-generated content prompts

4. Paid Promotion:
   - Event response ad strategy
   - Budget allocation
   - Audience targeting
   - Retargeting attendees

5. Engagement Tactics:
   - Discussion prompts
   - Polls and questions
   - Early bird incentives
   - Referral program