Facebook Shop Optimization Guide

Create an optimization guide for my Facebook Shop selling [PRODUCT CATEGORY]. Current situation:

- Number of products: [NUMBER]
- Average order value: $[AMOUNT]
- Current conversion rate: [PERCENTAGE]
- Target market: [DESCRIPTION]

Optimize:

1. Shop Setup:
   - Collection organization strategy
   - Category structure
   - Featured products selection
   - Shop policies optimization

2. Product Listings:
   - Title optimization formula
   - Description template
   - Pricing display strategy
   - Variant organization
   - Image requirements and best practices

3. Visual Merchandising:
   - Cover image optimization
   - Product photography guidelines
   - Collection imagery
   - Lifestyle vs. product shots

4. Customer Experience:
   - Checkout optimization
   - Shipping information display
   - Return policy visibility
   - Customer service integration

5. Discovery and Traffic:
   - Product tagging strategy
   - Live shopping integration
   - Shoppable posts best practices
   - Catalog ads setup

6. Performance Optimization:
   - Product performance tracking
   - Inventory management
   - Pricing strategy
   - Promotional calendar