Facebook Video Content Strategy

Create a video content strategy for [BRAND/BUSINESS] on Facebook. Goals:

- Primary objective: [AWARENESS/ENGAGEMENT/CONVERSIONS]
- Monthly video budget: [BUDGET]
- Production capability: [IN-HOUSE/OUTSOURCED/MIXED]
- Target audience: [DESCRIPTION]

Develop:

1. Video Content Mix:
   - Educational videos (how-to, tutorials)
   - Entertainment videos
   - Behind-the-scenes
   - Product demonstrations
   - Customer testimonials
   - Live videos
   - Stories and Reels

2. Format Optimization:
   - Feed video specifications
   - Stories format
   - Reels strategy
   - Live video planning
   - Video ad formats

3. Technical Requirements:
   - Optimal video lengths by type
   - Aspect ratio recommendations
   - Caption and subtitle strategy
   - Thumbnail optimization
   - Sound-off optimization

4. Content Calendar:
   - Weekly video schedule
   - Content themes by day
   - Seasonal video planning
   - Trend response process

5. Distribution Strategy:
   - Organic posting optimization
   - Video ad campaigns
   - Cross-posting approach
   - Premiere feature usage

6. Performance Metrics:
   - Key metrics to track
   - Benchmarks by video type
   - Optimization triggers
   - Reporting framework