Agency Agreement Template

Generate an Agency Agreement for the following engagement:

Agency: {{AGENCY_NAME}}
Client: {{CLIENT_NAME}}
Services: {{SERVICES_SCOPE}}
Industry: {{INDUSTRY}}
Budget: {{BUDGET}}
Duration: {{DURATION}}

Create a comprehensive agency agreement including:

1. ENGAGEMENT AND SCOPE
- Agency appointment
- Scope of services
- Deliverables
- Excluded services
- Client industry and products

2. AGENCY OBLIGATIONS
- Service performance
- Team assignment
- Subcontractors
- Client communication
- Industry expertise
- Compliance with laws

3. CLIENT OBLIGATIONS
- Information provision
- Timely feedback
- Approvals
- Brand guidelines
- Access to systems

4. FEES AND COMPENSATION
- Agency fee structure
- Retainer/project fees
- Commission rates
- Media buying commissions
- Performance bonuses
- Fee adjustments

5. BILLING AND PAYMENT
- Billing procedures
- Payment terms
- Expense reimbursement
- Third-party costs
- Late payment

6. INTELLECTUAL PROPERTY
- Work product ownership
- Pre-existing agency IP
- License grants
- Third-party materials

7. APPROVALS AND REVIEW
- Creative approval process
- Revision rounds
- Final approval
- Rush charges
- Material review

8. MEDIA BUYING
(If applicable)
- Media planning
- Buying authority
- Budget management
- Performance reporting
- Rebates and discounts

9. PERFORMANCE METRICS
- KPIs and objectives
- Reporting requirements
- Performance reviews
- Bonus triggers

10. CONFIDENTIALITY
- Confidential information
- Non-disclosure
- Competitive conflict

11. EXCLUSIVITY AND NON-COMPETE
- Category exclusivity
- Competitor restrictions
- Disclosure requirements

12. REPRESENTATIONS AND WARRANTIES
- Agency warranties
- Client warranties
- Indemnification

13. LIMITATION OF LIABILITY
- Liability cap
- Excluded damages
- Third-party claims

14. TERM AND TERMINATION
- Agreement term
- Termination rights
- Notice periods
- Transition assistance
- Outstanding fees

15. REGULATORY COMPLIANCE
- Advertising standards
- FTC compliance
- Platform policies
- Industry regulations

Include scope of work, fee schedule, and performance metrics as exhibits.